Rachael has been in the book industry for over 30 years in a variety of product, sales, marketing and senior management roles. She has spent time on both sides of the fence — working primarily in academic and professional publishing, as well as a long stint in library supply where she managed publisher relations for the print, digital and multimedia supply chain as well as a trade distribution business. Rachael was the face of the James Bennett/Nielsen Bookdata joint venture for many years in the mid-2000s and has worked with Blackwell Book Services and Baker & Taylor/YBP on their retail and digital projects in the ANZ region. She has worked with thousands of publishers and distributors globally.

In 2014 Rachael launched RM Marketing Services. The business provides sales and marketing outsourcing solutions for publishers (predominantly in sales and marketing), as well as consulting services for publishers (including university presses, small presses and multinational organisations), distributors and library vendors – locally and internationally. Through her business, she is also the ANZ contact for publishers for ProQuest’s Ebook Central and is also teaching the Book Marketing and Sales unit at the University of Sydney.